iPhone fashion app that delivers a personalised shopping experience by connecting consumers, brands and shops in a meaningful way
The product had been in development for about a year before I was brought in to help develop it. Having gone through many iterations of what it could be and how it might work, my role was to pull together all the previous work and design a coherent product that could be built and ultimately presented to investors as a working and viable product.
- Refined the user experience
- Developed and prototyped the user journeys
- Developed the branding, messaging, tone of voice
- Renamed the product
- User interface design for Native iOS App
Pocket Wardrobe is available for free on iTunes.