Ian and I were at a community IT event a couple of weeks ago. The aim was to connect design agencies with community groups who needed assistance with their online presence. It reminded me of how differently people see technology – annoyance, tool, magic or secret club.

Community groups are used to doing things themselves, and more than one of them had tumbled down the rabbit hole with a Dreamweaver book in hand. I wanted to make the point that it’s more important that they can articulate their needs and find willing helpers than it is to understand the technology details.

Ian took the opposite view – that people have inflated expectations of new media, and that if they expect to be running a publishing system they have to learn the language and workflow of the tools they’ll be using.

In a way it comes down to roles – you need someone who can draw the organisational big picture, and someone who understands how to format posts in WordPress. In community organisations these roles often fall on the same person, and thinking about their online presence from such different vantage points can be difficult.