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Things tagged ‘Public sector’

Teleport:History

October 7th, 2009
Posted by Ian

Teleport: History immerses you in the past while you explore a historical site in the present.

Teleport: History storyboard

Overview

When you visit an historical site, it’s difficult to conceive the totality of the event that took place there. You may well form a detailed impression from prior reading, photographs, personal accounts and films, but you cannot begin to experience the event as it really happened. You may be stood on a battlefield, but the smells, noise and devastation have been swallowed up by the landscape over time – you could be anywhere. Currently available technology can help us bridge this divide and bring these events and stories to life.

Teleport: History aims to exploit these technologies and take the learning experience out of the classroom and into the field. The game supports multi-sensory learning: listening; seeing; touch / experience. It can be played individually or as a group. It has two modes of play:

  • In the field, where all the learner’s senses are stimulated and the game is physically acted out. The game is played using a smart phone which guides and prompts the player.
  • In the classroom/home where the player can replay their experience, explore the wider themes and follow further learning links. In this mode, it can be played on a smart phone or PC.

Audience

  • Primary audience: 11-14yr olds studying Key stage 3 History and Citizenship units.
  • Secondary audience: GCSE History students and adults.

User Experience Description

We went on the field trip last week. Thought it was going to be the usual muck about. But Sir pulled out this wicked game on us. He gave us these smart phones and we ran around like lunatics with em following in the footsteps of the soldiers, like we were them. I could hear bombs going off all around me – shit man, it was almost scary. Yeah, OK, they weren’t real bombs, but it was pretty mental, your head gets a bit mixed up when you’re trying to stay alive. I was with Jon from Arizona, a GI from the 35th Infantry. He really was at the D-Day landings. Interesting guy, I read about him later on – and he led me through everything, telling me where to go and when to duck down. He kept popping up on the phone. It was like he was a ghost, a bit weird, like he was still there, trapped in time or something. With the headphones on, it’s like he’s really in your head. Our mission was to liberate the nearest village, Vierville-Sur-Mer. We had to do some serious ducking and diving before we got there though: we had to run North-East up Omaha beach, capture the 50mm gun – me and Tommo nearly ran into a mine-field on the way – re-up with ammo from Jen and Ste and then meet up in the square. Look, you can see where we went here…

Rationale

Teleport: History is a framework for augmented reality gaming. It aims to create significant and powerful experiences which stimulate and inspire interest in historical events.

Teleport: History is a physical game, the players have to carry out a mission and they have limited time to reach their markers along the way. On the surface, it’s a game of soldiers, but they’re not trying to kill anyone. It’s not a shoot ‘em up, they live vicariously through another person, their buddy, and so over the course of the game they build up an intimate understanding of this person. They go through this experience together, so naturally there’s a bond. The player will build empathy for their battle buddy and this may form a curiosity for further exploration.

As they move through the landscape using the navigational tools shown on the device – live maps, compass, audio and video prompts – the landscape really begins to come alive. With their pulses raised, the sound of their beating hearts and of the battle going on all around them, they are alert, excited and open to the experience.

The Learning Experience

Teleport: History aims to grab hold of a child’s interest and give them a powerful emotional experience which they won’t want to forget. Teleport: History challenges where learning can happen – not just outside the classroom, but in the home, down the street, on the bus etc. And by using smart devices, Teleport: History challenges how learning can occur.

By using a smart-phone, we not only have a device that has cool written all over it (players positively disposed immediately), but it allows us to use some fantastically smart technology to present the player with a unique, personal and immersive experience in a format they’re completely comfortable with.

The game targets all their senses, they’re not watching passively, they’ve really got to listen to the videos and instructions; when they’re moving, they’ve still got to listen really hard in case they miss something important. By giving the players many visual and auditory clues, the player will inevitably begin to paint much more vibrant scenarios in their own imagination, filling in the gaps. Wearing headphones is crucial to creating intimate, immersive and meaningful experiences. With the sounds playing in your head, you’re not talking or thinking about what you need to say next, you’re listening, you’re alive and you’re taking it all in.

Teleport: History isn’t to be played only on-site as a one-time experience. The smart-phone means the student can take the application home with them to explore further. When the player returns to the game at home having experienced the physical aspect, they are in a more reflective mode, and are able to explore other people’s journeys within the game and share their own.

Submitted in part for Futurlab’s Call for ideas.

Download high-resolution PDF version of the storyboard.


Moore at Kew

May 14th, 2009
Posted by Ian


A website to accompany the landmark exhibition of monumental works by the internationally acclaimed sculptor Henry Moore at Kew Gardens (15 September 2007 – 30 March 2008)

The brief

We were approached by The Royal Botanical Gardens at Kew to design a website to accompany the largest outdoor exhibition of Henry Moore sculptures staged in London. The aims of the website were to: reflect the beauty of the exhibition to bring people to Kew; to enable visitors who were unable to attend the website to be involved; to facilitate visitors to Kew to share their opinions and photographs of the work; to expand the awareness of Henry Moore’s techniques and understanding.

72 dots have created a fantastic design for Kew´s Henry Moore website. It manages to both communicate the beauty of the exhibition and and at the same time provide lots of content for our audiences. It is a joy to use.
Mike Saunders, Director of Digital Media, Royal Botanic Gardens, Kew

The lifecycle of the website was also central to the brief. The site could only go live once the sculptures had arrived (their installation is recorded on the website) and the Kew photographers had chance to capture the source material which would show the work to best effect.

Another stage in the website’s lifecycle was awaiting the user-generated content. Photo competitions (fed in from Flickr) were run and visitors were encouraged to submit their comments about the work to the website. To date, there have been over 1,500 submissions!

Design approach

First and foremost, the design had to be maximise the impact of the sculptures. We knew we were going to get some great images – amazing work in a spectacular setting taken by Kew’s photographers – it couldn’t fail. However, as we knew were going to attract a very broad range of people to the site, we could not compromise on simplicity or ease of use. We chose to apply a ‘T-shape’ navigation to avoid use of drop downs and ensure all the content was ‘out there’ for the sake of clarity. To encourage movement between sections, we use promotional boxes to highlight closely related content. We made use of slideshow technology to allow us to show a lot of imagery and quotes without having to create very long pages. With the addition of the user-generated content, the website contains an ever-growing wealth of interesting thoughts, ideas and images about the work of Henry Moore which constantly surprise.

Webby award

Official Honoree Webby Awards logo

In April 2008, the Webby Awards, the leading international honor for the Web, recognised Moore at Kew as an Official Honoree, a distinction that recognises work exhibiting remarkable achievement. The website has been selected as an Official Honoree for the Art category.

You can read more about the award in the blog .


Vote with your Footsie!

November 20th, 2008
Posted by Chris

Footsie, our idea to help businesses reduce their carbon footprint, has been shortlisted for the Social Innovation Camp in December.

Please vote for it! Your votes will send it to the camp, where we’ll be able to spend a weekend knocking the idea into shape and working out where to take it next.

And where would that be? Maybe Unltd? Our plan is to get seed funding to work up the idea into a business plan and pitch. Then we’d start approaching businesses who might be interested in sponsoring the project. With four businesses involved, we’d have a set of beta testers and enough money to build the site.

But first we need your votes… ;-)

Tools for change

November 7th, 2008
Posted by Chris

We’ve been talking to a couple of climate change organisations recently, and it’s inspired us to start thinking about how online environments can help individuals and organisations adapt.

What’s the goal here — to raise awareness? No — everyone knows we’re in an eighteen-wheeler heading for the cliff. We know this. We’re just too paralysed to steer. (For anyone who wants to understand how we got to this point, and how much worse the situation is than they realise, watch this gripping video). (more…)

Footsie

November 7th, 2008
Posted by Chris

Carbon footprint Update: we were shortlisted for Social Innovation Camp.

Footsie will help larger businesses develop a carbon-reduction strategy through a game experience of pledges and prediction markets.

It’s a collaborative tool which will engage all staff in planning, implementing, monitoring and evaluating change strategies – all with a few minutes of engagement a week. (more…)

Moore at Kew receives “Official Honoree” distinction for the 12th Annual Webby Awards

April 9th, 2008
Posted by Ian

Official Honoree Webby Awards logo

The Webby Awards, the leading international honor for the Web, today recognised Moore at Kew as an Official Honoree, a distinction that recognises work exhibiting remarkable achievement. The website has been selected as an Official Honoree for the Art category.

Moore at Kew was designed by 72 dots Ltd, managed by Chris Marsh and produced by 72 dots in conjunction with the Kew web team.

Hailed as the “Oscars of the Internet” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.

“The Webby Awards honors the outstanding work that is setting the standards for the Internet,” said David-Michel Davies, executive director of The Webby Awards. “Moore at Kew’s Official Honoree selection is a testament to the skill, ingenuity, and vision of its creators.”

Ian Hallworth, Creative Director at 72 dots said “This was a fantastic project to work and one that we were extremely proud to have been involved with. The website took off immediately with loads of people adding comments and getting involved with the photo competitions. It seems the work of Henry Moore really captured people’s imaginations. Naturally, I’m over the moon about the award – to be recognised internationally is testament to the fantastic team effort that went in to creating this great site.”

If you’d like to read more about how we approached the design of the Moore at Kew website, you can read a case study.

The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. Out more than 10,000 entries submitted, fewer than 15% received this honor and were deemed Official Honorees.

About the International Academy of Digital Arts and Sciences (IADAS):

The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 550 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, AKQA Global Creative Director Rei Inamoto, “Simpsons” creator Matt Groening, Real Networks CEO Rob Glaser, The Huffington Post’s Arianna Huffington, AKQA Global Creative Director Rei Inamoto and The Weinstein Company’s Harvey Weinstein. The Webby Awards and The International Academy of Digital Arts and Sciences are registered trademarks of International Data Group. For more information, visit www.iadas.net.

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