I booked a stand at the Brighton and Hove Business Show one week before the exhibition. A week in which I was flat out with client work during the day. So, I spent 24 hours over that week getting my act together. Here’s what happened…
Ian took a call recently. It was a man who wanted an e-commerce website. He wanted to know how much it would cost. Ian asked him why he wanted a site at all.
This flummoxed the man. He’d called a few design agencies, and none had asked him this. In fact, they hadn’t asked him much before giving him a figure.
“What’s your competition?” I heard Ian say. “Have you done a competitive analysis?”
I was feeling sorry for our potential client. I wanted to give him a figure, but Ian was right. An ecommerce site is a shop. Behind the shop is a business, and it’s the business that matters. Continue reading
(Well, it’s better than the other way round)
Ambition is good, but that doesn’t mean your site has to do a hundred different things. After listing desired features, think about the minimum the site could do and still be a success.
I have a great idea for an online business.
What should I do now?
Just because it’s online, doesn’t mean it’s easy. Successful websites come from successful planning. When you can’t see your customers, you need to work even harder to engage them. Before you quit your job or start spending your hard earned cash…
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