We’d love to hear what you think about these designs for a new marketing pack.
Those in my Linked in contacts, will know that I’ve been *working on a new marketing strategy* for the last 24 days!
Well, here’s a draft version of some of those new materials. They’re shown here at double-size for legibility – click to see the larger version.
The concept is simple – the cards are responses to the questions people ask us. We hope that they also help to illustrate our design process.
They’re to be printed double-sided on 300gsm silk board – the left hand side is the front cover and the black outline is just there to show where they’ll be cut.
As we are going to be adding to the set, we’d love to hear about topics you think we should be covering in the future.
Thanks for your help…
These look fabulous. Very informative and beautiful design.
Ian, they’re really great – brilliant choice of images, informative yet succinct and high-impact text, and overall very clear and quite provocative messaging. I think they also do a good job at hitting all ends of the marketplace, from small to large. Just one question, what’s going to be at the destination urls? Just a repeat, or something more extensive?
Only one design suggestion – given that they are printed and double-sided, I’d be tempted to reinforce the brand and identity by having a logo on the reverse, where all the content is.
@Caroline – thanks for your kind words
@James Thanks for your great feedback. re: urls – the intention is for these pages to contain a broader explanation of the points, a downloadable document for offline use, relevant links where appropriate.
What else would you like to see on those pages?
Ian, they look great. I love the choice of images and colour and the messaging is very simple and engaging. I think the way you approach your different audiences by getting them to ask questions about what they really need is a great way for your audience to engage with your offering.
I really like your choice of wording for the call to action ‘For more advice’, nice and approachable.
Hi Ian I like this a lot. I think you could be more radical on emaphasising the need to provide content and contact with customers where they are. The website may still be the hub, but for some of your clients, their (potential/existing) customers may ultimately spend more time and be engaged elsewhere, thus websites need to facilitate engagement through distributed mechanisms as you allude to in considering twitter, social networks and forums etc. Designing for presence there – be it for customer service, solving problems that affect their industry etc all builds good relationships. Good stuff.
@Jim – thanks for your considered thoughts. We hope to be able to go into more depth about all the points on the web pages that support the cards. It may be that we need to break this out into another card that’s more hard-hitting as you suggest? Your point about customer service is particularly pertinent and we will place more emphasis on this.