Turn Browsers Into Customers

60% of online purchases are never completed* and most shop owners don’t even know they have a problem. Even though you can’t physically see your customers, they do leave a trail that can help you understand why they’re leaving.

* Source: MarketingSherpa, Ecommerce Benchmark Survey, January 2007

Ask yourself

• Do we know how many people are abandoning their shopping cart every week?
• Have we set up a purchasing ‘funnel’ so we know where our customers drop out?
• Are we providing too many opportunities for our customers to leave the purchasing process?
• Can we reduce registration details?

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