A website is for life, not just for Christmas
Plan For Sustainability
It’s easy to underestimate the effort involved in keeping a website current, relevant and fresh. Your site will need regular upkeep (and it will take longer than you think). Here are some tips to make supporting your site easier…
Tips
- Factor in a third of your budget for maintenance and post-launch improvements.
- Make it easy for people to contribute content – their involvement keeps the site lively and reduces your own effort.
- Pull relevant material in from other sites via feeds.
- Consider paying for editorial services – and get relevant SEO-optimised content written for you.
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