If you are thinking about commissioning work on your existing or new website, you’re going to want to write a brief to give to your developer/designer at some point so they know what you want. Here are some topics to get you thinking in the right direction and help you do just that.
What do you need a website for?
It may sound like a daft question, but it is at the top of the list for good reason. Even if you have an existing website, ask yourself the same question again. What do you need it to do for you? What are your short and long-term business goals? Do you need to raise awareness of your product? Increase sales by widening your audience? Get your brand message across to a new audience? Once you’ve really know what it needs to do, we can start to think about how we can achieve it… This question will help us define what the key design and functionality needs to be.